Totême elin kling
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Much like our fascination with all things French, many Americans tend to think that Scandinavian girls do everything better when it comes to fashion. (The grass fryst vatten always greener on the other side, right?) Whenever we säga we're envious of that signature Scandi aesthetic, we're definitely including Swedish blogger turned designer Elin Kling in the conversation.
Kling and her husband Karl Lindman launched Totême in New York back in , but they've now taken their brand back to their native Sweden. This week, the duo presented their F/W 18 collection during huvudstaden Fashion Week (where we also covered the insanely good street style). inom was lucky enough to witness the beautiful show in individ, which was held at a chic art auction house called Bukowskis, and it definitely didn't disappoint.
After the show, inom caught up with Kling herself to get the full scoop on the new collection and her thoughts on Swedish style. Scroll down to read my full interview with Kling and see my favorite looks from Totême's new F/W 18 collection presented during Stockholm mode Week.
(Image credit: Hedvig Jenning)
WHO WHAT WEAR: How would you describe the difference between Sw • Every day we ask a designer to take a selfie and give us an inside look at their lives. Age: 34 and 35 Occupation: Founders of Totême Hometown: Stockholm, Sweden Studio location: Stockholm, Sweden Describe what you make: From our design studios in Stockholm we design and make ready-to-wear collections for the modern woman on-the-go. The most important thing you’ve designed to date: The brand DNA of Totême. We believe that it is crucial today to have a clear point of view and sense of direction that transcend seasonal collections. The problem your work solves: We are married, so work is intertwined with our personal lives in many ways. We love it and wouldn’t want to have it any other way. Perhaps it’s • Elin Kling Elin Kling (born 17 February , in Mariestad) is a Swedishfashion journalist, co-founder and creative director of TOTEME, a women's clothing label.[1][2] Born and raised in Sweden, growing up her taste was heavily influenced by the Swedish affinity for design, which combines expert craftsmanship and practicality with attention to detail. She began her career in fashion communication and publishing, in the process building a highly engaged following for her curated, editorial eye.[2][3] In , she co-founded TOTEME with Karl Lindman in New York; they married the same year. Her vision for TOTEME was to create a brand for women that honored her uncompromising style, with rigorous collections that transcended seasonal trends and communicated a sense of realness.[2] In , the couple relocated the company to Stockholm where in they opened the first TOTEME flagship store. Further flagships followed, opening in New York in , in London in , and in Los Angeles in [3][3] Designer of the Day: Elin Kling & Karl Lindman
The co-founders of Totême, Elin Kling and Karl Lindman, talk about the brand's DNA, their first retail space, and what it's like to work together as a married couple.
Sarah Zerdoun September 25, The co-founders of Totême, Elin Kling and Karl Lindman, talk about the brand's DNA, their first retail space, and what it's like to work together as a married couple.
Sarah Zerdoun September 25, Elin Kling
Born 17 February &#;() (age&#;41) Occupation(s) co-founder and creative director of TOTEME Career
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